Case Study: From a Museum Visit Solution to an Online Virtual Visit Platform

Museum of Contemporary Art Australia
Museum of Contemporary Art Australia — all rights reserved

Introduction

The Museum of Contemporary Art Australia (MCA) is located on Sydney Harbour and receives over 1 million visitors a year. The Museum presents the work of contemporary Australian and international artists, including highlights from the MCA Collection (over 4000 artworks).

Testimonials :

Project Background

The Museum wanted to offer visitors an easy-to-use, feature-rich digital platform during their visit to the MCA. This would allow visitors to access digital content onsite (including audio and video) and engage with the artworks on display using their own smartphones.

Livdeo solution with GEED / DEEALOG platforms

mca.art screenshots

Phase 1: Web App accessible on visitor devices

The visit application is provided directly on the visitors’ devices through a web browser.

mca.art app screenshots and testimonials
mca.art app screenshots and testimonials

Easy artwork engagement using camera scan

The visitors’ engagement with the artworks should be simple and fluid.

mca.art web app screenshots for camera-based artwork recognition and access to detailed information
Camera-based artwork recognition and access to detailed information

Several ways to engage with the artworks and their details

The interpretation of the artworks can be accessed in various ways, according to the visitor’s preferences:

  • From the list of artworks in an exhibition
  • Using the camera-based detection
  • From the Museum map
MCA map with dynamic artworks display
MCA map with dynamic artworks display

Hearing impaired accessibility

MCA.art — hearing impaired tour
GEED Studio screenshot. Management of the general and Auslan tours
Management of the general and Auslan tours

Autonomy for the creation of visit scenarios

GEED Studio — Visit Tour Management screenshot
Visit Tour Management through GEED Studio Backoffice
GEED Studio: multilingual content management screenshot
GEED Studio: multilingual content management

Engaging with video screens from the visiting app

Audio synchronization with nearby screens
DEEALOG Studio screenshot: scheduling of video playlists for managedvideo screens
DEEALOG Studio: scheduling of video playlists for video screens
Wall label scan and screen detection screenshot
Wall label scan and screen detection
Deealog screenshot: Playing the audio track synchronized with the screen
Playing the audio track synchronized with the screen

Animated exploration of the artworks in every detail

Gigapixel animation synchronized to an audio track with subtitles (Deepscover Studio)
Deepscover Editor: gigapixel animation production screenshot
Deepscover Editor: gigapixel animation production

Dedicated analytics

The Analytics Module integrated into the GEED platform uses anonymous metrics for all interactions carried out by visitors in the visit application.

GEED Analytics screenshot
General details on visitors’ sessions and devices
GEED Analytics screenshot
Details on the duration of the visit sessions
  • visiting sessions
  • analysis of the displayed contents and tours
  • visitor behaviours
  • filters on different timeframes
  • filters on audiences, accessibility, language, media types, etc.

Phase 2 — Wifi and limited internet connection

The Museum wanted to let visitors access the visit application using the free wifi provided on-site.

Solution: GEED box on existing wifi network

GEED Hardware
GEED Hardware

Phase 3 — MCA.art as a virtual tour platform

mca.art screenshot: home screen seen on a desktop
mca.art home screen seen on a desktop

Lockdown and online presence for exhibitions

The current lockdown situation led the Museum to adapt the digital tools in order to provide 100% online, virtual tours.

  • VR scenes and 360-degree video immersion within the Museum’s exhibitions
  • content enhancement through a “rich sections” editor.
  • evolution of UI display formats: mobile / tablet / desktop multi resolutions

Immersive exploration of the artworks

The immersive exploration of the artworks is made possible through the VR module available in the GEED platform.

Content enhancement

GEED Studio: Integration of rich inline sections for every artwork
Integration of rich inline sections for every artwork

Scalable platform with self-management

From left to right: Visit Stop structure in Geed Studio / Visit Stop rich content output in mca.art app / associated VR scene
From left to right: Visit Stop structure in Geed Studio / Visit Stop rich content display in mca.art app / associated VR scene (all rights reserved Museum of Contemporary Arts Australia )
GEED Studio screenshot: scenario management and live previews
GEED Studio: scenario management and live previews
  • Videos and audios with automated encoding and autonomous management of multilingual subtitles
  • VR 360-degree scenes
  • Multilingual textual content
  • Rich content structures for Visit Stations
  • Tours management with accessibility layers
  • Text-to-speech module for Australian English and more than 20 different languages
  • Management of the archiving and creation of visit scenarios
  • Video broadcast management on video screens and multilingual audio tracks availability in the visit application (Deealog)
  • Automated training module for the camera based artworks recognition
  • Hi-res animations editor for rich narrative creation
  • Automated release and instant updates in the mca.art application

A reliable and robust solution

  • cloud hosting and CDN acceleration
  • visit application and associated assets are available in « static » versions, for optimized delivery to tens of thousands of simultaneous users
  • access to the application online or on-site using the acceleration provided by the GEED box servers

External ressources cited on this article :

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Livdeo

Livdeo

@Livdeo provides inclusive solutions for Museums and Cultural Institutions to create digital layers without constraints for visitors. @geedinfo @deealog